How to Market Your Wedding Business on TikTok
If you’re in the wedding business, you already know how important visuals are. But have you thought about using TikTok to promote your services? It’s no longer a platform for dances and memes anymore. This platform lets you connect with brides, grooms, and everyone planning a wedding. With the right strategy, you can show off your skills, share tips, and even grow your business.
1. Start with a Killer Profile
Your profile is your first impression, so make it count. Use an aesthetic photo or your logo for your profile picture. Keep your bio short but punchy—let people know exactly what you offer.
Are you a wedding planner? A florist? A cake designer? Highlight it here. And include a link to your website or portfolio. Make it easy for people to learn more about you.
2. Ride the Trend Wave
TikTok is all about trends, so keep an eye on what’s popular. Is it a viral dance or a hashtag like #WeddingInspo? Find ways to connect it to your business.
If there’s a challenge where couples share their love stories, create a video that highlights weddings you’ve worked on. Trendy content gets noticed.
3. Show Off What You Do Best
Are you a wedding photographer? Share some of your most stunning shots. A florist? Film yourself arranging a breathtaking bouquet.
These behind-the-scenes moments build trust and let your audience see your expertise in action.
@vintagebash Ready to get your hands dirty? In the most glamorous way, of course. Join us as we create a fresh, chic floral bouquet with stunning anemone accents! Channel your inner flower queen with our Private Floral Design Group Workshop. Whether you’re a total newbie or a petal pro, this workshop is the perfect way to add some flower power to your arsenal of skills. Book your private flower group class today and let’s make some blooming memories — send us a DM. #floraldesign #floralworkshop #corporateevent #groupworkshop #floraldesignclass #torontoevent #torontoflorist #toronto apple by charliiiii – babyloncowboy
4. Share Real Success Stories
People connect with stories, particularly heartfelt ones. Use TikTok to highlight the weddings you’ve helped make special.
Maybe a quick montage of a couple’s big day with captions explaining how you brought their vision to life. Pair it with a trending song for extra impact. Stories make your business memorable.
5. Encourage Happy Clients to Tag You
When couples tag you in their wedding TikToks, it’s a win-win. They get to share their joy, and you get free promotion. For example, a bride twirling in the dress you altered or a couple raving about your fantastic decor.
Repost their videos and thank them in the comments. User-generated content builds trust and helps your brand grow.
6. Drop Some Tips and Tricks
Wedding planning can be stressful, so why not provide some quick tips? Post short videos like “3 Ways to Keep Guests Entertained” or “How to Choose the Perfect Wedding Theme.”
Not only does this position you as an expert, but it also attracts followers who are currently planning weddings.
@planinlove_official Ready to DIY your wedding? Not so fast! Before diving into those crafty projects, make sure the essentials are covered first. Prioritize all your wedding planning must-dos—then, if you’ve got extra time, you can start DIYing! Pro-tip: Choose your DIY projects wisely. Some tasks might be bigger than you think, so consider if paying a professional and saving your energy is better. You deserve to relax, too! P.S. Our All-in-One Wedding Planner is a great tool to manage all about wedding planning–link in our profile to grab your copy! #planinlove #wedding #weddingplanner #weddingplanning #weddingtok tired – Official Sound Studio
7. Use TikTok Ads to Expand Your Reach
TikTok ads are a smart way to get noticed. From a beautifully edited video showing off your services to a quick shoppable ad, these can target engaged couples in your area.
Ads help you reach people who might not find you otherwise.
@vintagebash List all the shades of color and we've still got you covered! Whatever life events you want to celebrate, from bridal showers to baby showers, we can customize our venue for you with our in-house decor team @vintagebash. So what are we waiting for? Book a venue + decor showroom tour to get started — link in bio. Venue at @bellamyloft Florals and Decor by @vintagebash #babyshower #babyshowerinspo #bridalshower #bridalshowerinspo #venuerental #eventdecor #torontoevents #toronto Good Luck, Babe! – Chappell Roan
8. Celebrate Milestones
Don’t shy away from celebrating your own successes. Share moments like your business anniversary, the number of weddings you’ve done, or even awards you’ve won.
Create a quick video with a fun TikTok sound to mark the occasion. Celebrating milestones builds credibility and shows your business is thriving.
9. Team Up with Wedding Influencers
Collaborating with influencers is a great way to grow your audience. Find local wedding influencers and ask them to feature your services.
For instance, they can try on one of your gowns or show off your custom table settings. Influencers help you tap into new networks.
10. Keep It Real
TikTok is all about being authentic. So, share your personality, post funny workday moments, or join a trending challenge if it feels right.
People are more likely to trust and hire someone who feels relatable. Don’t overthink it—just have fun.
@vintagebash How it feels to be scheduled with that one person who’s always fashionably late Might as well consider yourself a lone wolf Good thing this is strictly for content purposes as our team values collaboration & timing How do we like this type of fun content? We’d love your thoughts!
original sound – VintageBASH
More…
- https://pros.weddingpro.com/blog/marketing/tik-tok-wedding-business
- https://celebian.com/blog/9-ways-to-promote-your-wedding-business-on-tiktok#toc-9-tell-success-stories
- https://www.thinksplendid.com/blog/how-to-use-tiktok
